Den has been instrumental in driving employee engagement at various big brand names in the travel and leisure sector, specializing in digital transformation and brand immersion. He believes the gold standard communication channel is face-to-face, and that digital channels should support and encourage real life conversations, not diminish them.

Having led award-winning teams through change programmes, Den joined British Airways in 2018. His broad remit includes helping leaders embrace the direct link between employee engagement, customer satisfaction and operational performance, as well as rebuilding the airline’s colleague communications channels from the ground up.

British Airways (BA) is the flag carrier and the largest airline in the United Kingdom based on fleet size.It has 43,000 employees and flies to 183 destinations. The airline is based in Waterside near its main hub at London Heathrow Airport. In January 2011 BA merged with Iberia, creating the International Airlines Group (IAG), a holding company registered in Madrid, Spain. IAG is the world’s third-largest airline group in terms of annual revenue and the second-largest in Europe.