As Director of Business Driver Communications and Channel Strategy for McDonald’s USA, Jessica uses a smart content strategy to raise awareness and adoption of key business initiatives, including navigating the COVID-19 crisis. Her work has helped ensure McDonald’s franchise owners and corporate employees feel engaged with the information they need, when they need it. Jessica creates, deploys and finds innovative uses for a variety of modern communications channels.
Prior to joining McDonald’s, Jessica engaged employees and members of companies and associations across the country through her role with internal communications agency, Insidedge, formerly a part of Golin in Chicago.
Jessica supports Chicago-based McDonald’s USA from San Francisco’s East Bay where she’s spent the last year very close to home, working her way through their Netflix watch list and wine collection.